Medallia Alternatives & Competitors

If you are looking for a Medallia alternative, start with the part of Medallia you actually need. Qualtrics and InMoment are full experience management platforms that cover surveys, analytics and closed-loop workflows across an organization. SurveyMonkey suits teams that mainly run NPS and satisfaction surveys and want a lighter tool with published pricing. Thematic and Chattermill analyze feedback collected in other tools, and unitQ focuses on the quality of contact center and chatbot conversations. Whichever platform runs your program, Kimola works alongside it to analyze the open-ended feedback it collects.

Medallia is an experience management platform used by large organizations to run customer, employee and contact center programs. Teams look for an alternative when their needs are narrower than a full experience management program, when they want to compare options at contract renewal, or when they want pricing they can estimate before a sales process.

This guide is written by the Kimola team. Kimola is our product, so we explain where it fits and where it doesn't, and we describe every other tool based on its public documentation.

What Is Medallia?

Medallia is built to run experience management programs across large organizations. Its platform covers four areas: customer experience, employee experience, contact centers, with conversation analytics, agent coaching and quality management, and market research, with surveys, online focus groups and panels. AI features include generated themes, root cause assistance, suggested responses and summaries. Medallia was named a leader in the Forrester Wave for customer feedback management and analytics in the third quarter of 2026 and is included in Gartner's 2026 Magic Quadrant for Voice of the Customer platforms.

In August 2026, Medallia completed a recapitalization in which ownership passed from Thoma Bravo to an investor group led by funds managed by Blackstone, Apollo and FS KKR. The company received $150 million of new capital, significantly reduced its debt and continues to operate under CEO Mark Bishof.

Medallia prices its platform by Experience Data Records, a unit that covers the data from one interaction between a customer or employee and the company, in annual tiers. Users are not billed separately, and prices are available through sales.

Why Teams Look for Medallia Alternatives

The most common reason is scope. Medallia is designed for organization-wide programs that span many channels, teams and countries, and it gets the most value when a team is dedicated to running it. A company that mainly needs a customer satisfaction survey, or wants to analyze one source of feedback, may find a full deployment more than the job requires.

Some teams need a specific part of what Medallia does. A contact center leader may be looking for conversation quality scoring, an insights team may want a dedicated analytics layer on top of the survey tool it already has, and a smaller company may simply want to run NPS surveys with published pricing.

Contract renewal is another moment when teams compare options. Because Medallia and the other enterprise platforms do not publish prices, a renewal is often when a team reviews which parts of the platform it uses and whether a different combination of tools would fit better.

How We Compared These Tools

We looked at which part of Medallia's job each tool covers, the types of feedback it collects or analyzes, how much setup it needs before a team sees results, and how easy it is to evaluate, including whether pricing is published and whether a free plan or trial is available. Product and pricing information comes from each company's own website.

1. Qualtrics

Qualtrics is an experience management platform and Medallia's closest competitor. Its customer experience product collects structured and unstructured feedback across digital channels, contact centers, locations and public conversations, and combines it with analytics and automated workflows.

Strengths

Qualtrics is known for the depth of its survey platform, with flexible question logic and distribution across many channels. Its customer experience product adds text analytics across every channel, driver and root cause analysis, and automated workflows that route insights to the right teams and close the loop with customers. Separate products cover employee experience and market research. In 2026, Qualtrics completed its $6.75 billion acquisition of Press Ganey Forsta, a healthcare experience company.

Limitations

Like Medallia, Qualtrics is built for large programs, and the customer experience suite takes planning and administration to roll out well. The free Qualtrics account is limited to 500 responses, 30 questions per survey and three active surveys, and it does not include features of the customer experience suite, so evaluating the full product runs through sales.

Pricing

Pricing is not published and is based on the usage you plan for. For customer experience, the unit is interactions, meaning the data records collected or processed. Qualtrics offers four customer experience packages, a foundational plan and plans focused on digital, contact center and location-based programs, all priced on request.

Best For

Qualtrics fits large organizations that want one platform for surveys, multi-channel feedback, analytics and closed-loop workflows, and that compare it with Medallia for an enterprise-wide program.

2. InMoment

InMoment is an integrated customer experience platform. Like Medallia, it combines feedback collection, analytics and action in one suite, and it lets teams choose how much of the program InMoment's own team manages.

Strengths

InMoment covers customer feedback surveys, conversational intelligence for contact centers, reputation management, digital listening, market research, advanced analytics and employee feedback. It brings in data from surveys, calls, chats, ratings and reviews, social media and usage data. AI features include summaries, AI-assisted responses for closing the loop and AI-supported surveys. Packages are organized by team, and support ranges from self-directed to fully managed programs, with advisory, data science and managed services available. InMoment focuses on industries such as retail, financial services, healthcare, automotive, insurance, restaurants and hotels.

Limitations

InMoment is an enterprise suite, so it brings the same planning and rollout questions as Medallia and Qualtrics. Teams with a narrow need, such as one survey or one feedback source, may not use much of its scope. Pricing is not published, and the website does not mention a free trial.

Pricing

InMoment does not publish its pricing. Its plans page lists an integrated CX package and separate product packages, and each option leads to a demo request.

Best For

InMoment fits organizations in consumer-facing industries that want an integrated customer experience program and value the option of having the vendor help run it.

3. SurveyMonkey

SurveyMonkey describes itself as the world's most popular survey platform. It is not an experience management suite, but it is a practical alternative for teams that use Medallia mainly to run customer satisfaction and NPS surveys.

Strengths

SurveyMonkey makes it quick to build and send surveys, with templates and an AI survey generator, and it supports common customer feedback use cases such as customer satisfaction, Net Promoter Score and event feedback. It also covers employee feedback and offers enterprise administration and security features. Team pricing is published, so a team can estimate costs and start without a long procurement process.

Limitations

SurveyMonkey is built around surveys. It does not offer the contact center analytics, multi-channel feedback integration and organization-wide workflows that Medallia, Qualtrics and InMoment provide, so organizations running a large experience program may outgrow it. Analysis of open-ended responses is more limited than in dedicated feedback analytics tools.

Pricing

SurveyMonkey has a free Basic plan that shows a limited number of responses per survey. Team Advantage is $30 per user per month and Team Premier is $92 per user per month, both starting at three users and billed annually, with 50,000 and 100,000 responses per year. Enterprise pricing is available on request for five or more users.

Best For

SurveyMonkey fits small and mid-sized teams that mainly need to run customer surveys, want published pricing and do not need a full experience management program.

4. Thematic

Thematic describes itself as the customer intelligence layer for CX. Thematic is built to find themes in the feedback a team already collects, and it is designed to sit on top of an existing CX suite or survey tool rather than replace it.

Strengths

Thematic ingests surveys, support tickets, call center transcripts, app reviews and CRM notes, with translation and redaction of personal information. It builds themes from customers' own language, and teams can trace every theme back to the comments behind it and adjust it. A scoring agent predicts NPS, churn propensity and effort from unstructured feedback, and themes can be tied to account revenue. Thematic Answers lets teams ask questions in natural language.

Limitations

Thematic is aimed at enterprise organizations, and its entry plan is priced for annual programs. It works best with at least 2,000 rows of feedback, so teams with a small volume or a one-off project may find it more than they need. It offers demos on your own data and a paid pilot instead of a free trial.

Pricing

Thematic's Foundation plan is $25,000 per year for up to 25,000 comments and three datasets. Enterprise pricing is available as a custom proposal.

Best For

Thematic fits enterprise CX and insights teams that already collect feedback in other tools and want a dedicated analytics layer on top. For how Kimola differs, see our Kimola vs Thematic comparison.

5. Chattermill

Chattermill describes itself as an AI-native voice of customer and feedback analysis platform. Chattermill is built for customer experience analytics, bringing feedback from many channels into one view without sending surveys itself.

Strengths

Chattermill analyzes surveys, online reviews, social media, support conversations and voice calls through more than 65 native integrations, including Zendesk, Intercom, Qualtrics, Trustpilot and Salesforce, along with an API and an MCP server. Its AI analyst, Lyra, answers questions about the feedback in the way a CX analyst would. Chattermill does not charge per user, so insights can be shared widely across a company.

Limitations

Chattermill is designed for ongoing analysis at volume. By its own description, it is not a good fit for teams looking for a survey-sending tool, for organizations that do not consistently collect more than 5,000 pieces of feedback per month, or for one-off analysis. Pricing is not published.

Pricing

Chattermill does not publish its pricing. It does not charge per user, and pricing is available through a demo.

Best For

Chattermill fits CX, insights and product teams at larger companies that want continuous, multi-channel feedback analytics alongside the tools they use to collect feedback. For how Kimola differs, see our Kimola vs Chattermill comparison.

6. unitQ

unitQ describes itself as the independent quality layer for every customer conversation. It is a relevant alternative for teams that evaluate Medallia mainly for its contact center capabilities.

Strengths

unitQ scores conversations handled by human agents and AI bots against a company's own rubric, built from its policies, brand voice and compliance requirements. It detects failed bot intents, fallback loops and incomplete handoffs, audits required steps such as identity checks and disclosures, and routes coaching to managers. It connects to more than 100 feedback channels and tools, including help desks, app stores, review sites, social media and survey tools, and supports more than 120 languages. Other modules cover customer intelligence, surveys and AI interviews, business impact, social engagement and competitive intelligence.

Limitations

unitQ is centered on customer conversations and support quality. Organizations that want to run organization-wide survey programs or employee experience programs will need another platform for that work. Pricing is not published.

Pricing

unitQ does not publish its pricing. The website offers a demo.

Best For

unitQ fits support and contact center leaders who want to measure the quality of every agent and bot conversation and connect friction in those conversations to business impact.

Analyzing the Feedback You Already Collect: Kimola

Kimola is an AI platform that turns customer feedback into enterprise-grade market research. It is not an experience management platform and does not replace Medallia: it does not design or send surveys, manage closed-loop workflows or score contact center conversations. Instead, it works alongside Medallia, any of the platforms above or a simple survey tool, and analyzes the open-ended feedback those programs collect to explain why customers feel the way they do and which issues matter most.

Strengths

Reading all of your program's text in one place. Survey comments exported from your CX platform, support tickets and call transcripts can be analyzed together. Kimola finds themes in the data itself without predefined labels, and gives every theme mentioned in a comment its own sentiment, so a comment that praises staff but complains about wait times counts for both. It then asks every comment research questions called Dimensions, such as Pain Points, Underlying Causes and Experience Stages, so you see not only what customers complain about but why it happens and at which point in the journey. Feedback in more than 30 languages is analyzed in the same analysis.

Deciding what to fix first. Other columns in your data, such as region, store or customer segment, are used in comparisons. If complaints about wait times are concentrated in one region, Kimola shows that as a Signal only when the difference is statistically significant. Scores are deterministic and take the number of comments into account: a theme with 43 positive comments out of 50 ranks above a theme with 5 out of 5, because five comments say very little. Action Plans form hypotheses from the analysis, test each one against the feedback and keep only the actions the evidence supports, with every figure and quote checked.

Easy to evaluate. You can upload a file exported from your current platform and see results without a long rollout; a report on around 100 comments is usually ready in two to three minutes. Public reviews of your own company or a competitor can also be collected by pasting a link to a page on platforms such as Google Business, Trustpilot, Tripadvisor or the App Store. Every account starts on a free Starter plan with no credit card, and pricing is public.

Limitations

Kimola does not design or send surveys, manage cases or closed-loop follow-up, or score agent and bot conversations, and it is not built as a real-time monitoring dashboard. It does not process audio recordings directly; call transcripts are uploaded as text. Spaces, which keep a growing feedback channel consistently classified over time, and related features such as Funnels, Customers and Tasks are available only on the Enterprise plan. The free Starter plan is limited to 150 queries per month.

Pricing

Kimola has a free Starter plan, and paid plans start at $49 per month. Usage is measured in queries, and plan details are on the pricing page. Smaller teams use Kimola self-service, while Enterprise plans are priced individually and include an account manager who helps set up Spaces and custom models.

Best For

Kimola fits CX, insights and research teams that already collect open-ended feedback, in Medallia or any other tool, and want to understand why customers feel the way they do and which issues to prioritize. For a closer look at how the two products differ, see our Kimola vs Medallia comparison.

How to Choose the Right Medallia Alternative

If you want another enterprise-wide experience management platform, Qualtrics is the closest match, with a particularly deep survey platform, and InMoment is worth comparing if you want the vendor to help run the program. If your main need is customer satisfaction and NPS surveys, SurveyMonkey is a lighter option with published pricing.

If you already collect feedback in other tools and want a dedicated analytics layer, consider Thematic, especially if you want scores predicted from feedback, or Chattermill for continuous analytics across many integrated channels. If your priority is the contact center, unitQ measures the quality of every agent and bot conversation.

Whichever platform runs your program, it will collect more open-ended feedback than anyone can read. If you want to understand why customers feel the way they do and which differences across regions, segments and competitors are significant, Kimola is built for that and works alongside any of these tools.

Frequently Asked Questions

What happened to Medallia?

In August 2026, Medallia completed a recapitalization in which ownership passed from Thoma Bravo to an investor group led by funds managed by Blackstone, Apollo and FS KKR. The company received $150 million of new capital and reduced its debt, and it continues to operate under CEO Mark Bishof.

Is there a free alternative to Medallia?

No free tool covers everything Medallia does. SurveyMonkey has a free Basic plan and Qualtrics has a free survey account, both with limits and without enterprise experience management features. For analyzing feedback you already have, Kimola has a free Starter plan with 150 queries per month.

What is the difference between Medallia and Qualtrics?

Both are enterprise experience management platforms that cover customer and employee experience, contact centers and research. Qualtrics is especially known for its survey platform, while Medallia emphasizes frontline AI and contact center capabilities. Neither publishes prices, so the most reliable comparison is a demo with your own use cases.

Can I analyze Medallia survey comments in another tool?

Yes. Open-ended comments can be exported from most survey and CX platforms and analyzed in a dedicated tool. In Kimola, you upload the export as an Excel, CSV or TSV file, and other columns in the file, such as region or customer segment, are used to compare results.

Why not just use ChatGPT to analyze customer feedback?

General-purpose AI assistants are good at summarizing a small set of comments. Classifying thousands of comments consistently, testing whether differences between regions or segments are statistically significant, getting the same result from the same data every time and tracing every number back to the feedback behind it need a different kind of infrastructure. That is the work feedback analysis tools are built for.

Conclusion

The right Medallia alternative depends on which part of the job you need: a full experience management program, a lighter survey tool, an analytics layer on top of your existing tools or contact center quality. Deciding that first makes the comparison much simpler. If you want to see what your existing feedback says about why customers feel the way they do, you can start on Kimola's free Starter plan.