Book Review: Probability Thinking in Marketing
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Book Review: Probability Thinking in Marketing

A book on marketing that emphasizes the use of probability and mathematical analysis. The author provides concrete examples and formulas to reduce risk and achieve goals. However, some readers found the book difficult to understand and lacking in practical application.

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Popular Phrases (of 30 reviews)
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  • 何回も読もうと思ってます

    森岡さんを信頼してます。
    なので、内容を信じ、何回も読み実践します！
    数式に当てはめるデータをどこから拾うのかをもう少し、具体的に教えていただけると嬉しかったです。

    Sentiment
    • Positive
    Content
    • Passion and Vision
    Nov 16, 2022
  • 森岡毅著　マーケティング担当者必読の書

    日本一のマーケター森岡毅氏著書の本書
    マーケティングは確率であるという理念のもと、定性的なりがちなマーケティングを数学的に定量的に計算できるものとするこの理論
    マーケティング担当者必読の書です！

    Sentiment
    • Positive
    Content
    • Marketing Strategy
    Aug 26, 2022
  • マーケティング界の神が書いた本

    USJを建て直した二人が書いた本。
    顧客満足度の最大化が鍵であり、ジェフベゾスの思想はマーケティングの観点からみても正しかったのだなと思った。

    Sentiment
    • Positive
    Content
    • Marketing Strategy
    Aug 09, 2022
  • 本が大きいー

    本の厚さの割に文章が薄い気がしました。文庫本でたらそちらの方が良さそうです。
    数式が理解できれば、、感想はもっと変わったものになったかも。

    森岡剛さんならば他の著作の方が面白かったです。

    Sentiment
    • None
    Content
    • Difficult to Understand
    Jul 07, 2022
  • マーケター必読！

    数学的に根拠を示していただきつつ、その手法や考え方が非常に具体的に書かれた本です。何回も読み返して味わいたくなりました。
    また数字に情熱を込める森岡さんの言葉に、とても腹落ち感をいただきました。
    この一冊に出会えたことは幸運でした。

    Sentiment
    • Positive
    Content
    • Mathematical Approach
    Mar 07, 2022
  • マーケティングを数学的に

    抽象的になりがちなマーケティングの理論を数字を用いて解析していて、再現性も高く、理解がかなり進みました。

    Sentiment
    • Positive
    Content
    • Market Analysis
    Dec 27, 2021
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Sentiment Analysis (of 30 reviews)
56 Net Promoter
Score
Popular Topics (of 30 reviews)
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