A book on marketing that emphasizes the use of probability and mathematical analysis. The author provides concrete examples and formulas to reduce risk and achieve goals. However, some readers found the book difficult to understand and lacking in practical application.
Source: Amazon Product Reviews of Amazon.co.jp: 確率思考の戦略論Starting from $18, you can purchase the complete report, offering advanced filters, buyer personas, and SWOT analysis, with Excel, PDF and PowerPoint exports.
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森岡さんを信頼してます。
なので、内容を信じ、何回も読み実践します!
数式に当てはめるデータをどこから拾うのかをもう少し、具体的に教えていただけると嬉しかったです。
日本一のマーケター森岡毅氏著書の本書
マーケティングは確率であるという理念のもと、定性的なりがちなマーケティングを数学的に定量的に計算できるものとするこの理論
マーケティング担当者必読の書です!
USJを建て直した二人が書いた本。
顧客満足度の最大化が鍵であり、ジェフベゾスの思想はマーケティングの観点からみても正しかったのだなと思った。
本の厚さの割に文章が薄い気がしました。文庫本でたらそちらの方が良さそうです。
数式が理解できれば、、感想はもっと変わったものになったかも。
森岡剛さんならば他の著作の方が面白かったです。
数学的に根拠を示していただきつつ、その手法や考え方が非常に具体的に書かれた本です。何回も読み返して味わいたくなりました。
また数字に情熱を込める森岡さんの言葉に、とても腹落ち感をいただきました。
この一冊に出会えたことは幸運でした。
抽象的になりがちなマーケティングの理論を数字を用いて解析していて、再現性も高く、理解がかなり進みました。
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