Insights and Critiques of Kotler's 'Marketing 4.0': A Review Summary
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Insights and Critiques of Kotler's 'Marketing 4.0': A Review Summary

The reviews for 'Marketing 4.0: Moving from Traditional to Digital' by Philip Kotler illustrate a mix of appreciation and criticism. Many readers commend the book for its insightful perspectives on digital marketing and its relevance in today's fast-paced environment. It serves as a valuable resource for both marketing professionals and students, offering practical strategies and models. However, some reviewers express dissatisfaction with the book's content depth and quality, citing issues like poor printing and a lack of in-depth analysis. Overall, it is recommended as a must-read for those looking to navigate the digital marketing landscape, although expectations regarding content quality should be managed.

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  • Muy buen libro

    Excelente libro para entender el cambio del markeing generado por la digitalizaciĂłn

    Sentiment
    • Positive
    Content
    • Digital Marketing Insights
    Jun 14, 2023
  • Book is good. But it took 10 months to arrive to my door step.

    Book is good. But it took 10 months to arrive to my door step.

    Sentiment
    • Negative
    Content
    • Book Condition
    Oct 19, 2021
  • Excellent book

    Excellent book for modern management. Love it.

    Sentiment
    • Positive
    Content
    • Value for Marketing Professionals
    Jun 15, 2020
  • Used product

    Second hand book you have given to me in full cash price...

    Sentiment
    • Negative
    Content
    • Book Condition
    Jun 08, 2020
  • fast shipping great customer service

    Nice product

    Sentiment
    • Positive
    Content
    • Ease of Reading
    May 13, 2020
  • Excellent book to read

    A fast read, used this in a basic Grad School course. Great book to read

    Sentiment
    • Positive
    Content
    • Ease of Reading
    Apr 30, 2020
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  • This page displays purchase options and a preview of the customer feedback analysis report for Marketing 4.0: Moving from Traditional to Digital Ciltli Kapak – 3 Ocak 2017 based on online reviews collected from Amazon. The analysis helps Digital Marketing Managers, Marketing Analysts, Content Strategists, Social Media Managers, Business Development Executives to discover insights into what people love, dislike, and need.

  • This report contains qualitative analysis with Net Promoter Score, Sentiment Analysis, content classification, most popular phrases, languages and a trend graph to display how the context changes over time. After purchasing the report, you can search in customer feedback and filter results based on classification labels and popular phrases. Also, the analysis is available in PDF and PowerPoint formats, and all the reviews are available in Excel.

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