The reviews for 'Marketing 4.0: Moving from Traditional to Digital' by Philip Kotler illustrate a mix of appreciation and criticism. Many readers commend the book for its insightful perspectives on digital marketing and its relevance in today's fast-paced environment. It serves as a valuable resource for both marketing professionals and students, offering practical strategies and models. However, some reviewers express dissatisfaction with the book's content depth and quality, citing issues like poor printing and a lack of in-depth analysis. Overall, it is recommended as a must-read for those looking to navigate the digital marketing landscape, although expectations regarding content quality should be managed.
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Excelente libro para entender el cambio del markeing generado por la digitalizaciĂłn
Book is good. But it took 10 months to arrive to my door step.
Excellent book for modern management. Love it.
Second hand book you have given to me in full cash price...
Nice product
A fast read, used this in a basic Grad School course. Great book to read
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This page displays purchase options and a preview of the customer feedback analysis report for Marketing 4.0: Moving from Traditional to Digital Ciltli Kapak – 3 Ocak 2017 based on online reviews collected from Amazon. The analysis helps Digital Marketing Managers, Marketing Analysts, Content Strategists, Social Media Managers, Business Development Executives to discover insights into what people love, dislike, and need.
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