This book by Seth Godin offers valuable insights and strategies for marketing any service, product, or business. It encourages readers to think outside the box and provides examples of successful 'Purple Cow' stories. While some may find the book a bit dated, its message remains relevant, making it a must-read for entrepreneurs and business owners.Best for
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He's a masterful Thought Leader in progressive thinking. I think he has brilliant ideas and this book is no exception.
Book is getting a bit old... The book shows how Seth was just right on everything.
Another brilliant book by Seth Godin. The principles of this book truly outline the fundamentals of what's required to stand out from the crowd in todays marketplace.
Easy to read as all Seth Godin's books are, not always easy to implement. So many of his other books are references to this book. a must read if you market any service, product or business. Look past when it was published and see the gems that are still relevant in 2013.
This was my first read from Mr. Godin. A great book with many ideas causing you to think about your own product or business. It really pushes you to think outside the box.
Loved this book so much that I bought copies for other people.
It has some examples that, while dated, came true. The message of the book will stand the test of time.
Read it now!
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