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Digital Marketing Quick Start Guide: A Comprehensive Beginner's Handbook

Digital Marketing Quick Start Guide: A Comprehensive Beginner's Handbook

30 reviews between Jun 12, 2022 and Jun 04, 2023.

A comprehensive guide to digital marketing for beginners, providing valuable insights and practical advice. Covers basic concepts, strategies, and tools for success in today's online landscape. Includes free online resources and worksheets. Suitable for small business owners and those new to marketing.

Digital Marketing QuickStart Guide: The Simplified Beginner’s Guide to Developing a Scalable Online
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30 reviews between Jun 12, 2022 and Jun 04, 2023.

Jun 12, 2022 - Jun 04, 2023

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  • Solid get-started guide to digital marketing for business owners

    This was a good read, and wasn't overwhelming, and was digestible. Having read it, I feel much more clarity in how to market my services.

    Sentiment
    • Positive
    Content
    • Useful Information
    Jun 04, 2023
  • Great guide on getting started.

    Quick Start is the perfect title for this guide because the information is easy to find and digest, even if you are new to digital marketing for your small business. The information is also clear and has been very useful for me, while teaching me just how to plan ahead for prosperity!

    Sentiment
    • Positive
    Content
    • Useful Information
    May 14, 2023
  • Excellent Digital Marketing Book for Students

    Very up to date and in tune with what's going on in digital marketing. I read it and agreed with most of the content and what I appreciated most about it, is it presents scalable options to really start dominating the digital marketing game. This would make a perfect gift for a Junior/Senior in business school who's interested in entrepreneurship as the 'must knows' for growth hacking in 2022. There's absolutely no chance you'll succeed in entrepreneurship these days without a healthy dose of knowledge in digital marketing, and this offers a great deal of what you need to know to be able to truly understand what's going to take your business to the next level.

    Sentiment
    • Positive
    Content
    • Marketing Strategies
    Dec 15, 2022
  • Really basic...for someone who knows NOTHING about social media or digital marketing

    This is like the "dummy" book for people who know almost nothing about the internet, social medial, or digital marketing. If you've read at least one or two books on the subject, I'd say SKIP this book. It's a total disappointment and a waste of money if you know even a few things about digital marketing.

    Sentiment
    • Negative
    Content
    • Digital Marketing
    Oct 16, 2022
  • Great!

    This book is really great for beginners looking to understand and take advantage of digital marketing. There are lots of examples and explanations to get you to fully engage your key demographic. The included online information is a game changer. Highly recommend

    Sentiment
    • Positive
    Content
    • Beginners Guide
    Oct 14, 2022
  • A nice handbook to marketing

    I am a digital marketer, and have been for the past decade. I also teach marketing to my students at a virtual school. This book is very basic but it's fantastic for beginners, and covers a nice base to build upon.

    Sentiment
    • Positive
    Content
    • Beginners Guide
    Sep 27, 2022
  • Answers All of My Questions

    After realizing that this would be the best career switch for me, I decided to go full force in terms of catching up. Although I received a degree in this, my studies barely covered the fundamentals at the time. In addition to taking continuing education classes, I wanted a solid resource to help me with less fun tasks like analytics and business math. This book is it!

    Sentiment
    • Positive
    Content
    • Beginners Guide
    Sep 26, 2022
  • Lots of useful information

    I got this book for my son and this is his review.
    This book is very informative and is easy to understand for beginners, the author did a great job on writing the book and I understood many things that were said in this Book from finding your customers to starting the sale process.

    Sentiment
    • Positive
    Content
    • Beginners Guide
    Jul 18, 2022
  • great product

    I am only 25 pages into this book and it is already so useful. I have been running my business for 3 years now, basically winging it, until now. With the help of this book, it is time to make my business legitimate, and, more importantly, successful. And, the book comes with great free online resources. I highly recommend it.

    Sentiment
    • Positive
    Content
    • Small Business
    Jun 17, 2022
  • Not a bad start, but will require supplemental reading if you want to advance further.

    In style and format, this is close to the Idiot's Guides and For Dummies series that are long-running and very popular. It also shares those series' principle shortcoming: this is a good introduction, but *only* that. If you want to go any further with most of these concepts, you will need to read further. The explanations are brief and useful as a quick shorthand to get acquainted with concepts, typically followed by further explanations of certain key concepts, or a slightly more in-depth look at something.

    There are three reasons why I say you'll need to read further:

    -- Outdated information: to the author's credit, he does avoid spammy/black hat tactics when it comes to things like SEO and email marketing. As he points out -- correctly, I think -- there are some timeless principles that underlie most of marketing, and he spends most of his time on these. However, there are instances where even what's timeless could use a bit of a conceptual refresher. To choose just one example from many, there are a couple of pages spent on the customer lifecycle, but scant mention that the author's chosen endpoint of that cycle (the sale) is really only a midpoint; your lifecycle really needs to be more circular, rather than linear, in nature.

    -- Lack of examples: It's all well and good to know that you need email sequences, and/or to know what the nature of those different sequences are. Each has specific needs, and even different stylistic considerations, which are generally glossed over (in fairness to the author, however, I do understand that he's trying to give a broad overview of concepts that, if discussed in full, could easily each be books in their own right).

    -- Lack of examples, continued (supplemental materials): There are some worksheets and checklists available for download, covering some facets of your marketing needs, but these are far from complete.

    I could go further, but I'll close with this: I've worked either in, or on the periphery of, marketing for nearly 20 years (mandatory disclaimer, I suppose: the views expressed here are mine, not my employer's). If you're new to marketing and want an overview, you could easily do worse than this, especially if you're getting a handle on unfamiliar concepts and terminology for marketing a one-person business. It's also a handy reference of sorts if you're broadly familiar with marketing, but trying to either identify or fill in minor gaps in your knowledge. That said, my own experience tells me that in some respects, "simplified" can easily tip over into "simplistic," so I'd suggest approaching this book with an open mind, and the understanding that it's only a beginning, not the end, of your journey.

    Sentiment
    • Positive
    Content
    • Beginners Guide
    Jun 12, 2022
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