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Review: Customer Journey Mapping Book

Review: Customer Journey Mapping Book

2 reviews between Jun 23, 2022 and Aug 23, 2022.

This book is great for customer journey mapping projects, providing examples, graphics, and easy-to-follow instructions. It guides readers on planning, avoiding mistakes, and fostering customer centricity. However, some criticize the outdated approach and lack of empathy in Jim Tincher's writing.

How Hard Is It to Be Your Customer? Using Journey Mapping to Drive Customer Focused Change: Jim
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2 reviews between Jun 23, 2022 and Aug 23, 2022.

Jun 23, 2022 - Aug 23, 2022

Featured Content

  • Antiquated

    Jim Tincher has an outdated approach to customer service. He completely misses the mark on understanding the modern customer. His writing is like a bad caricature of his generation - dull, assumptive, and lacking any real empathy.

    • Negative
    • Outdated Approach to Customer Service
    Aug 23, 2022
  • Best customer journey mapping book on the marketplace

    Great for anyone looking to take on a customer journey mapping project. Great examples, lots of graphics, very easy to follow. Jim and Nicole know journey mapping, and this book walks you through how to plan, what to avoid, and how to go from a map to customer centricity at your organization.

    • Positive
    • Customer Journey Mapping
    Jun 23, 2022
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