Complete Market Research Guide for Hotels on Tripadvisor

May 26, 2023 - 2 min read
Complete Market Research Guide for Hotels on Tripadvisor

Tripadvisor is one of the world's best-known travel platforms and is heavily used for hotel reviews. Travelers from all over the world browse over 859 million reviews on Tripadvisor. Detailed customer experiences, comprehensive hotel reviews and ratings make the platform successful. Customer feedback is viewed with confidence, as Tripadvisor does not allow the content of customer reviews to be manipulated.

A powerful feature of Tripadvisor is that customers have access not only to hotel ratings but also to customer experiences that detail their trip. These detailed experiences allow the client to evaluate different aspects of the hotel, such as comfort, cleanliness, service and guests. This rich content makes Tripadvisor a trusted source for hotel selection and helps customers plan their trips.

Today, hotels operate in a competitive industry. In this respect, market research has become an important factor in the success of businesses. Hotel owners or those looking to enter the market will want to pay attention to customer feedback to make their hotel bigger or stand out. Taking advantage of Tripadvisor comments is important in terms of value increases achieved through customer satisfaction. Thanks to these comments, you can determine your target audience well. Age, gender, income level, interests and lifestyle are the factors that affect the hotel preferences of the users. That's why it's important to use customer feedback analysis to identify your hotel's target audience, encourage customers to visit, and develop innovative ideas over competing hotels. I In this section, we would like to talk about the tool with which you can perform this analysis.

There are many tools for gaining customer insights. The tool I would recommend to you is the free tool from Kimola. This tool does not require any extra working process. It does not require any registration or credit information. You simply find the address of the hotel you want to review and the tool analyzes it for you.

Analyze Tripadvisor Reviews Free

A Step-by-Step Guide for Scraping and Examining Trustpilot Reviews:

  • Visit the website


  • Copy the Tripadvisor profile link of your business (or a competitor's)
  • Paste the link into the box
  • Click the "Start" button to start the analysis process.
  • Once the analysis is complete, you will access to a generated report.

Here's an example customer feedback report from Kimola's free research tool for Tripadvisor: Motto by Hilton 

Hotels Report

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