A person who purchases goods and services for personal use.
“I don’t know the rules of grammar… If you’re trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular.” - David Ogilvy
Every brand thinks that they know who their consumers are. Ask any brand manager and you will get the answer of the ages, genders, education and income levels of their consumers. Transactional data may give you the consuming habits of your brand’s audience. But you are not able to understand their every daily life without technology. And you can not get closer to them anymore without learning it.
The way we try to understand consumers is the small insights with big data. Because of everything; every media buying strategy, every communication strategy, every creative campaign starts with understanding people. And now that the consuming habits are changing so fast, it’s even harder to understand them.
People who interact and engage with you on social media might be your consumers or your potential consumers. People who engage with you on social media are the ones who will spread your word to their friends if you do it right.
At Kimola, we have divided a consumer’s lifestyle into 6 different pieces to understand them better. We measure mostly the engagement because people react and interact with what they care about.
1- Personal: Demography & Interests
2- Media Habits: TV Shows, Radio Channels, News Channels
3- Human Touch: Influencers & Celebrities
4- Organizations: Brands, Political Parties
5- Conversations: Categorized Topics, Engaged Contents
6- Time: Active Days & Hours
If you create a brand audience on Kimola’s Consumer Research Platform, you will immediately get these insights. Understanding the humankind is our mission. Understanding your consumers is yours. But we can help you with that.
Your audiences are the guides of your every action in communication. Our data is mostly used for audience segmentation by interests, media buying optimization, cross-marketing and shopper marketing strategies, digital communication strategies.
It’s really simple. You just copy and paste your brand’s social media accounts to a pretty box on our dashboard and our AI will choose 10.000 real people who engage with your account.